Held by many to be the epitome of the luxury watch, the Rolex legend began to grow in 1926, with the introduction of the "Oyster Case;" the world's first waterproof wristwatch. The Rolex "Perpetual" was the first automatic winding watch to use a revolutionary rotor.
Rolexes were worn by both Sir Edmund Hillary and his Sherpa guide Tensing Norgay as they ascended Everest in 1953. Rolex had the vision to perfect the wristwatch, while the pocket watch was king. It was the first watch company to use advertising.
Today, the Rolex Yachtmaster upholds the Rolex legacy.
Rolex Geneve prohibits authorized dealers from selling Rolex watches on the internet. A Rolex watch sold on the web can only be warranted by the vendor. New Rolex watches are only available from an authorized Rolex dealer. Rolex warranties are not transferable.
Rolex Product LineThe Men's Rolex Oyster Perpetual Cosmograph Daytona Watch (model 116523) features the Rolex Oyster Perpetual automatic mechanical movement. In a 40mm stainless steel case, with 18kt yellow gold bezel and tachymeter engraving, this has a retail price of $13,750.
The Rolex Datejust Watch (model 16263) features the Rolex Oyster mechanical movement. It also has a Rolex chronometer, yellow Rolesor, applied gold dial figures, and a "Turn-O-Graph" bezel. Its suggested price: $4950.
The Men's Rolex Submariner Watch (model 16613) features the Oyster Perpetual Date Chronometer in steel and gold. The black dial and rotatable bezel are offset by the two-tone fliplock bracelet. Water resistant to 1000 ft., this has a retail price of $6,675.
The Rolex Lady Pearlmaster Watch (model 80318) features the Oyster Perpetual Chronometer in 18K gold. The white dial has gold Roman numbers or champagne indices. The bezel is set with 12 diamonds. Both watches retail in the range of $16,000.
The Rolex Yachtmaster Watch (model 16622) features a stainless steel Rolex oyster band and case, with a platinum dial and bezel. It features hours, minutes, sweep seconds and date.It is priced in the range of $7000.
Other Rolex Series
These are many and varied, including: the Air King watch, the Lady Oyster watch, the Explorer watch, the GMT Master II watch, the Sea Dweller watch, the 50th Anniversary Submariner watch, the Cellissima watch, the Danaos watch, the Cestello watch, the Orchid watch and the Cellini watch.